Engaging Consumers in Food Conversations with Andy Vance

While he describes his career path as meandering, Andy Vance’s experiences as an agricultural broadcaster, business owner and writer have given him a unique perspective on consumer engagement in agriculture. In his current role as account director at Penton, Andy uses these experiences to work with agricultural companies on advertising and marketing strategies. Beyond this, he is also a popular keynote speaker, trainer and consultant for agricultural organizations. […]

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3 Fast Hacks for Beautifully Blurred Backgrounds

Never did I dream I’d be doing a live streaming video with a stuffed pig, but if you tuned in the other night, it certainly happened. Here’s the promised blog post from that Facebook Live session. All images below were taken in Aperture Priority mode on the Nikon D610 using auto for all other settings. The images have been cropped and resized for web use. B.J. […]

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What’s your other story?

Farm blogs are great. The number of farmers sharing their everyday story online, whether it is on a blog or on social media, is extremely important. As critical as these efforts have been in raising agricultural awareness, there’s a good chance the people we need to reach the most are probably not seeking out blogs about farming. In fact, they probably don’t even know they could learn about their food that way. […]

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Fake News, Cuba and Reaching Millennial Farmers with Susan Crowell

After growing up on a small farm in Ohio, Susan Crowell wanted to leave rural life for the bright lights and big city. Shortly after college, her career led her right back to agriculture. Susan has been the editor of Farm and Dairy since 1989, where she has been telling agriculture’s story by providing news and information to farmers of the region.

In this conversation, we discuss how millennials differ from other generations, both in how they prefer to receive information and what stories they want to read. We also discuss Farm and Dairy’s early adoption of social media and much more. […]

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