B.J. Eick - Herdmark Media, Inc

B.J. Eick

B.J.'s Blogs

Ohio Stories: Sustaining a Legacy

Ohio Stories: Sustaining a Legacy
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Life: Are you Surviving or Thriving? with Mark Jewell

Typically, people who grew up farming describe their experiences with memories of harvesting grains or caring for newborn animals, but Mark Jewell’s experience in agriculture was a little different. Mark grew up working every day in chest waders and a boat on his family’s leech operation. This early entrepreneurial experience with fishing bait operation combined with exposure to leadership training and speaking through FFA led Mark on a journey of personal growth rooted in agriculture.
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Not A Trained Photographer? No Problem.

Every team and brand we work with have someone on that team in charge of taking pictures, and they may not necessarily be a trained photographer. But that's OK because the most important part of capturing those moments is actually being there to witness them. Here are four tips that will help if you are that on staff photographer, and if you're not, pass this on to somebody that is and maybe it will help them out!
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Behind the Story: Another Now

Mid-summer, I received a text from Jesse Heimer. We had already produced three videos for Heimer Hampshires and a fourth was in the wings. Jesse's text included a photo of the dashboard of his truck displaying some Mark Chesnutt album artwork. The song playing was titled "There Won't be Another Now."
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How Did You Get Started?

It's never easy. In fact, many times, the hardest part is getting started. But for me, I didn't even know what was happening until it was over.Today someone asked, "How did you get started taking creative photos?"
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What it's like to photograph professional bull riders with Scott Stebner

If someone described themselves as having grown up a “beach bum,” and needing to have gone to class more in high school than being out surfing the waves in San Diego, you probably would think they might pursue a career in surfing, or maybe something in Hollywood. But if you’re Scott Stebner you would become a high school ag teacher that started an FFA chapter in a town of a million people in Silicon Valley, and also become a great photographer and ag communicator.
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Let’s share some bacon and talk this over with Quinton Keeran

BACON. Do we have your attention yet? If you like bacon as much as we do, that probably worked. How much attention can you grab using a love for bacon? Quinton Keeran of the Ohio Pork Council grabbed more than a quarter million people’s attention on the Ohio Hog Farmers Facebook page using bacon and his skills as a social media strategist.
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How You Can Get More Value From Your Video Production

Videos are an investment in your brand. Even as technology helps to ease the burden of production costs for brands of all sizes, by the time you hone your message, write scripts, draw storyboards, recruit talent, secure crews, scout locations, film and edit your production, a good video will always be a substantial investment.
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Hidden Value

Most of the time, the greatest value of a purchase isn't evident from the outside.
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Crafting Your Story to Change the Way People Feel About Your Brand

Today more than ever, consumers want to experience the brands they buy. They want to know a brand’s story just as much as they want to know the features and price of a particular product. Your customers want to know what your brand believes in and what you stand for and they want to believe in you.
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3 Fast Hacks for Beautifully Blurred Backgrounds

Especially in portraiture, those beautiful blurry backgrounds can really make your subject pop, drawing the viewer’s eyes to the most important part of the image, while eliminating distractions. Here’s how you can get better bokeh with any zoom lens.
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It's Called Marketing

Marketing. It's what companies are doing when they advertise their competitive advantages to the consumer marketplace. Over the holidays Hunts put out a marketing video on Facebook which resulted in a lot of folks throwing tomatoes. It was a beautiful shot of a beautiful field and the Hunts sign, plus a little bit of text proclaiming there were no GMOs in any of their fields.
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The moments that move us

As I was writing scripts last night for an upcoming project I was inspired by these words which, while not suitable for the film, managed to find their way to the end of my pen. Have a great week. - BJE
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The moments that move us

As I was writing scripts last night for an upcoming project I was inspired by these words which, while not suitable for the film, managed to find their way to the end of my pen. Have a great week. - BJE
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4 Questions that Will Lead to a Stronger Story

Whether we’re writing post text for social media or the script for our next film, we challenge ourselves to answer these four questions to help make our stories stronger.
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Behind the Story: Every Drive

If you’ve ever done much with livestock, you’ve probably spent a lot of time in the truck. Whether heading to a show, a sale, a clinic or to just to view some animals at a farm, there always seems to be a lot of driving in between the excitement of the events. These drives became the inspiration behind one of our most recent brand films; Every Drive.
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What are you going to be when you grow up?

In a way, I guess you could say I always knew what I wanted to be when I grew up. Well kind of...
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A letter to my 20-year-old self

What would you tell your 20-year-old self? I've seen this question pop up in a lot of interviews recently. What would I tell a me who was 20?
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4 Tips for Hiring the Right Creative Team

Selecting the right team for your next creative project could be a real challenge. You need to build the best project you can, gaining the most attention for your brand possible, while still working with the budget you actually have available.
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