The Story of Agriculture Podcast: Episode 1 with Quinton Keeran, director of communications at Ohio Pork Council.
BACON. Do we have your attention yet? If you like bacon as much as we do, that probably worked. How much attention can you grab using a love for bacon? Quinton Keeran of the Ohio Pork Council grabbed more than a quarter million people’s attention on the Ohio Hog Farmers Facebook page using bacon and his skills as a social media strategist.
In this episode of The Story of Agriculture podcast we talk to Quinton about how he built a page with the largest following of any state pork commodity groups in the country, responding to every comment on the Facebook page and handling misinformation.
Other topics discussed:
- What it takes to get a career in agricultural communications
- How students can prepare themselves for the workforce
- How to handle the challenges of communicating with larger audiences on social media
- How best to share the story of agriculture with consumers.
If you'd like to follow Quinton, he is @qkeeran on Twitter and Instagram. The Ohio Pork Council can be followed on the Ohio Hog Farmers Facebook Page, @OhioHogFarmers on Twitter and @OhioPork on Instagram.