The Story of Agriculture Podcast: Episode 6 with Janet Cassidy, food and agricultural marketing consultant.
We have all done it, and all felt guilty about it. We pull up to the drive thru at a local fast food establishment and order dinner for the family, because there just wasn’t enough time. There's not enough time to find a recipe that everyone will like, buy all the ingredients and cook it in addition to everything else that demands time in our day. There may even be the added time of learning how to prepare some of the ingredients or even learning the cooking technique. Most of us have dwindling food preparation skills even though we watch more television shows about food than ever before.
What if you could have chef prepared meals that you can pick up as fast as your drive thru order? Take out kitchens like Maamos Kitchen in Newark, Ohio are a new business model trying to bring people the chef prepared food they wish they could make, in a fast manner. But when new businesses like this start out, how do you find out about them and how do they find out about you? The answer is food marketers like Janet Cassidy who are working to connect people to these businesses and build community and evangelists around a great food product.
In this episode of The Story of Agriculture Podcast, Janet discusses how she approaches marketing by finding ways to connect people with the kind of food they want.
Other topics discussed include:
- Using Facebook to learn more about your audience
- Food trends
- Tips for cooking at home more often
- How food preparation can lead to natural, important conversations about how food is produced
Connect with Janet on her blog.