The reason

The reason "Why?" is the most important question with Jackie Lackey

  

 

 

"You can't depend on your eyes when your imagination is out of focus."

 

Mark Twain

 

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A collection of observations from our travels, behind-the-scenes stories from our photo and video shoots and thoughts on improving marketing and communications for the agriculture industry.

The reason "Why?" is the most important question with Jackie Lackey

The Story of Agriculture Podcast: Episode 9 with Jackie Lackey, Encore Visions CEO and creative director.

Listen to the podcast below and be sure to give us a rating and subscribe on iTunes!

If you own a business, or work for one that uses a marketing agency, often times conversations focus on bottom lines and selling a product. There are many of these agencies to help you make great brochures, websites, videos and social media content that talk about your product or service and how great it is. But if you work with Jackie Lackey’s agency, the conversations might be a little more like therapy sessions and the resulting marketing will focus on the company’s “why.”

In this episode of The Story of Agriculture Podcast Encore Visions CEO and Creative Director Jackey Lackey discusses how she works with clients to get to the root of why they do what they do. It's her secret to creating branding that is unique to each client and resonates more deeply with their audience.

Other topics in this episode:

  • Marketing strategy that led to a client video with more than 100,000 organic views on Facebook
  • Entrepreneurial lessons learned
  • Converting an audience after you connect with them

Connect with Jackie and Encore Visions on their website, Facebook and Instagram.

Listen to the podcast below and be sure to give us a rating and subscribe on iTunes!

 

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