The Story of Agriculture Podcast: Episode 9 with Jackie Lackey, Encore Visions CEO and creative director.
If you own a business, or work for one that uses a marketing agency, often times conversations focus on bottom lines and selling a product. There are many of these agencies to help you make great brochures, websites, videos and social media content that talk about your product or service and how great it is. But if you work with Jackie Lackey’s agency, the conversations might be a little more like therapy sessions and the resulting marketing will focus on the company’s “why.”
In this episode of The Story of Agriculture Podcast Encore Visions CEO and Creative Director Jackey Lackey discusses how she works with clients to get to the root of why they do what they do. It's her secret to creating branding that is unique to each client and resonates more deeply with their audience.
Other topics in this episode:
- Marketing strategy that led to a client video with more than 100,000 organic views on Facebook
- Entrepreneurial lessons learned
- Converting an audience after you connect with them