The Story of Agriculture Podcast: Episode 16 with Ivory Harlow, owner of Dickie Bird Farms.
Ivory Harlow and her husband knew that the next step in their life, after serving in the U.S. Air Force, was to farm. They searched for the best places in the country to start a farm, and when they drove into the hills of southern Ohio they knew they were home. After finding the perfect farm, with a beautiful 100-year-old red barn built from American chestnut, they began laying the groundwork for Dickie Bird Farms. Initially a direct marketing vegetable and egg and poultry operation, new opportunities led the farm towards transition to the meat goat and forage operation they are today.
Dickie Bird Farm has grown the operation using social media marketing and community involvement. Listen to our conversation with Ivory as she talks about building Dickie Bird Farm and how she uses social media to allow customers and followers to participate in daily farm experiences.
Other topics discussed in this episode include
- Why farming is a good fit for veterans, the Farmer Veterans Coalition and its branding program, Homegrown by Heroes.
- Using social media for customer service that gets customers talking about you offline.
- Focusing your social media presence by having one goal.
- Encouraging students to not limit themselves to following the traditional checklist of how you might think you life should progress.