Growing up as the fifth generation on her family’s farm instilled the morals, ambition and passion that led Lyndsey Murphy to become an entrepreneur. Starting her business, The Hive, as a place to bring people together around food and agriculture has been a journey from Mechanicsburg, Ohio to Washington, D.C., and back.
In this conversation, we discuss why agricultural communicators are drawn to, and make good, entrepreneurs, and the ins and outs of starting a new business, from buying the building to the marketing strategy.
Also discussed in this episode:
- The power of food in connecting with people over any topic, particularly production agriculture
- Living and working in Washington, D.C.
- Understanding that even people living in rural communities don’t always understand agriculture
- How to keep up with the changing communication platforms and strategies