When Hannah Thompson-Weeman turned 8 years old, a family friend gave her a Brown Swiss heifer named Joy to show in 4-H. From that day, she was hooked. Her passion for dairy cows and communications grew as she participated in 4-H, dairy judging teams and the FFA Agricultural Communication Career Development Event. Those experiences led her to two degrees from the agricultural communication program at Ohio State and now, just a few years later, she is the Vice President of Communications at the Animal Agriculture Alliance. (NOTE: Hannah was promoted from director to vice president shortly after recording this episode. Congratulations Hannah!)
In this conversation, Hannah discusses celebrating the interest in food and questions consumers ask about their food, the difference between engaging and educating, how to prepare for a career in agricultural communications and much more!
Also discussed in this episode:
- How the Alliance maximizes resources by targeting their messages to food influencers rather than the average consumer
- Using inoculation theory by taking bloggers to large agricultural production facilities
- The College Aggies program
- Hannah’s numerous internship experiences, and her tips for interns now that she hires interns every year.