Fake News, Cuba and Reaching Millennial Farmers with Susan Crowell - Herdmark Media

Fake News, Cuba and Reaching Millennial Farmers with Susan Crowell

  

 

 

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A collection of observations from our travels, behind-the-scenes stories from our photo and video shoots and thoughts on improving marketing and communications for the agriculture industry.

Fake News, Cuba and Reaching Millennial Farmers with Susan Crowell

Listen to the podcast below or on iTunes, and be sure to give us a rating and subscribe on iTunes!

After growing up on a small farm in Ohio, Susan Crowell wanted to leave rural life for the bright lights and big city. Shortly after college, her career led her right back to agriculture. Susan has been the editor of Farm and Dairy since 1989, where she has been telling agriculture’s story by providing news and information to farmers of the region.

In this conversation, we discuss how millennials differ from other generations, both in how they prefer to receive information and what stories they want to read. We also discuss Farm and Dairy’s early adoption of social media and much more.

Connect with Susan on Facebook, Twitter and Instagram and Farm and Dairy on Facebook, Twitter and Instagram.

Also discussed in this episode:

  • Combining a love of English and marketing
  • Susan’s recent trip to Cuba with a group of other agricultural journalists
  • The power of storytelling and communication in building relationships
  • Fake news in agriculture
  • Using Twitter to build your network
  • How to pitch a story to a newspaper

Links discussed in the episode:

American Agricultural Editors’ Association

Susan’s Column on her trip to Cuba

Blogs from other journalists on the Cuba trip: Here, here, here and here.

Poynter

theSkimm

Listen to the podcast below or on iTunes, and be sure to give us a rating and subscribe on iTunes!

 

 

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