After growing up on a small farm in Ohio, Susan Crowell wanted to leave rural life for the bright lights and big city. Shortly after college, her career led her right back to agriculture. Susan has been the editor of Farm and Dairy since 1989, where she has been telling agriculture’s story by providing news and information to farmers of the region.
In this conversation, we discuss how millennials differ from other generations, both in how they prefer to receive information and what stories they want to read. We also discuss Farm and Dairy’s early adoption of social media and much more.
Also discussed in this episode:
- Combining a love of English and marketing
- Susan’s recent trip to Cuba with a group of other agricultural journalists
- The power of storytelling and communication in building relationships
- Fake news in agriculture
- Using Twitter to build your network
- How to pitch a story to a newspaper
Links discussed in the episode: