Engaging Consumers in Food Conversations with Andy Vance - Herdmark Media

Engaging Consumers in Food Conversations with Andy Vance

  

 

 

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A collection of observations from our travels, behind-the-scenes stories from our photo and video shoots and thoughts on improving marketing and communications for the agriculture industry.

Engaging Consumers in Food Conversations with Andy Vance
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Listen to the podcast below or on iTunes, and be sure to give us a rating and subscribe on iTunes!

While he describes his career path as meandering, Andy Vance’s experiences as an agricultural broadcaster, business owner and writer have given him a unique perspective on consumer engagement in agriculture. In his current role as account director at Penton, Andy uses these experiences to work with agricultural companies on advertising and marketing strategies. Beyond this, he is also a popular keynote speaker, trainer and consultant for agricultural organizations.

In this conversation, Andy discusses the generational differences in relationships with food and moving agriculture’s mindset from educating consumers to engaging consumers.

Connect with Andy on his website, Facebook, LinkedIn, Twitter and Instagram.

Also discussed in this episode:

  • How becoming a parent influences perspectives on food and farm conversations
  • An unconventional undergraduate journey
  • Experiences as an agricultural broadcaster
  • Balancing professional and personal social media use and conversations
  • Getting out of the agriculture echo chamber
  • Niche markets becoming commodities
  • How students can build relationships in the industry

Listen to the podcast below or on iTunes, and be sure to give us a rating and subscribe on iTunes!

 

 

 


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