Field Notes - Herdmark Media, Inc

Field Notes

4 Tips for Hiring the Right Creative Team

4 Tips for Hiring the Right Creative Team

December 6, 2018 B.J. Eick 0 comments
Selecting the right team for your next creative project could be a real challenge. You need to build the best project you can, gaining the most attention for your brand possible, while still working with the budget you actually have available.
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Ask a Farmer: Is Beef Good for You?

April 2, 2018
Ask a Farmer: Is Beef Good for You?
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When a Champion is Born

When a Champion is Born

April 2, 2018
When a Champion is Born
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Get 'em in the Barn (Director's Cut)

Get 'em in the Barn (Director's Cut)

March 29, 2018
Get 'em in the Barn (Director's Cut)
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Capture Agriculture: How Will My Entry be Judged?

Capture Agriculture: How Will My Entry be Judged?

February 19, 2018 0 comments
The Capture Agriculture Photo and Video Contest is officially open, but before you send those entries in, you might be wondering how your contest videos and images are going to be evaluated.
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Beyond Thankful: Agriculture's New Consumer Mindset

Beyond Thankful: Agriculture's New Consumer Mindset

February 19, 2018 1 comments
"If you ate today, thank a farmer." Trust me, I had one of these stickers too. I grew up on a farm and I’m still very proud of the fact my dad helps feed the world. I always loved the feeling of pride I associate with saying “Thank a Farmer.” It always made me feel significant knowing my family was feeding the world. As I’ve worked at understanding consumers and learning to meet people where they are, I’ve realized, if we're not careful, this same sense of pride can also lead us to a mentality of feeling as though others owe us those thanks.
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Meet them where they are at

Meet them where they are at

February 19, 2018 Marlene Eick 1 comments
I grew up on a farm. At the time, my family had a farrow-to-finish hog farm and also grew corn, soybeans and wheat. I was very involved in 4-H and FFA at the local and state levels. I was an agricultural education major. I was what you might call a "farm kid," part of the larger agriculture industry community, maybe even someone who advocates for agriculture. That's me.
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Ohio Stories: Sustaining a Legacy

Ohio Stories: Sustaining a Legacy

January 30, 2018 B.J. Eick
Ohio Stories: Sustaining a Legacy
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Do you really need to use hashtags?

Do you really need to use hashtags?

Hashtags help facilitate and organize conversations and communities online, and have even started worldwide movements, yet they remain one of the most divisive tools on social media. Social media holdouts use them as an excuse to avoid joining because they “just can’t understand how they work.” On the other extreme, some people include a dozen or more hashtags in their Facebook posts, where such a practice just isn’t appropriate or useful. So do you really need to utilize hashtags for successful digital marketing?
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The Video Production Process

The Video Production Process

While it may seem like a large amount of work, there is a process that is standard throughout the industry that can help you break your production into manageable chunks and also allow you create the best video possible.  The production process is split into pre-production, production, and post-production with each one having an equal level of importance.
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3 Fast Hacks for Beautifully Blurred Backgrounds

3 Fast Hacks for Beautifully Blurred Backgrounds

February 16, 2017 B.J. Eick
Especially in portraiture, those beautiful blurry backgrounds can really make your subject pop, drawing the viewer’s eyes to the most important part of the image, while eliminating distractions. Here’s how you can get better bokeh with any zoom lens.
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What's your other story?

What's your other story?

Farm blogs are great. The number of farmers sharing their everyday story online, whether it is on a blog or on social media, is extremely important. As critical as these efforts have been in raising agricultural awareness, there’s a good chance the people we need to reach the most are probably not seeking out blogs about farming. In fact, they probably don’t even know they could learn about their food that way.
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