Field Notes - Herdmark Media, Inc

  

 

 

"You can't depend on your eyes when your imagination is out of focus."

 

Mark Twain

 

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Field Notes

A collection of observations from our travels, behind-the-scenes stories from our photo and video shoots and thoughts on improving marketing and communications for the agriculture industry.

  

 

 

"You can't depend on your eyes when your imagination is out of focus."

 

Mark Twain

 

Connect with Us

 

Ohio Stories: Sustaining a Legacy

Ohio Stories: Sustaining a Legacy

January 30, 2018 B.J. Eick
Ohio Stories: Sustaining a Legacy
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Do you really need to use hashtags?

Do you really need to use hashtags?

October 4, 2017 Herdmark Media Team
Hashtags help facilitate and organize conversations and communities online, and have even started worldwide movements, yet they remain one of the most divisive tools on social media. Social media holdouts use them as an excuse to avoid joining because they “just can’t understand how they work.” On the other extreme, some people include a dozen or more hashtags in their Facebook posts, where such a practice just isn’t appropriate or useful. So do you really need to utilize hashtags for successful digital marketing?
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The Video Production Process

The Video Production Process

February 17, 2017 Herdmark Media Team
While it may seem like a large amount of work, there is a process that is standard throughout the industry that can help you break your production into manageable chunks and also allow you create the best video possible.  The production process is split into pre-production, production, and post-production with each one having an equal level of importance.
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3 Fast Hacks for Beautifully Blurred Backgrounds

3 Fast Hacks for Beautifully Blurred Backgrounds

February 16, 2017 B.J. Eick
Especially in portraiture, those beautiful blurry backgrounds can really make your subject pop, drawing the viewer’s eyes to the most important part of the image, while eliminating distractions. Here’s how you can get better bokeh with any zoom lens.
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What's your other story?

What's your other story?

February 6, 2017 Herdmark Media Team
Farm blogs are great. The number of farmers sharing their everyday story online, whether it is on a blog or on social media, is extremely important. As critical as these efforts have been in raising agricultural awareness, there’s a good chance the people we need to reach the most are probably not seeking out blogs about farming. In fact, they probably don’t even know they could learn about their food that way.
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Not A Trained Photographer? No Problem.

January 29, 2017 B.J. Eick
Every team and brand we work with have someone on that team in charge of taking pictures, and they may not necessarily be a trained photographer. But that's OK because the most important part of capturing those moments is actually being there to witness them. Here are four tips that will help if you are that on staff photographer, and if you're not, pass this on to somebody that is and maybe it will help them out!
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Behind the Story: Another Now

Behind the Story: Another Now

January 17, 2017 B.J. Eick
Mid-summer, I received a text from Jesse Heimer. We had already produced three videos for Heimer Hampshires and a fourth was in the wings. Jesse's text included a photo of the dashboard of his truck displaying some Mark Chesnutt album artwork. The song playing was titled "There Won't be Another Now."
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What are you going to be when you grow up?

What are you going to be when you grow up?

January 15, 2017 B.J. Eick
In a way, I guess you could say I always knew what I wanted to be when I grew up. Well kind of...
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How Did You Get Started?

How Did You Get Started?

January 13, 2017 B.J. Eick
It's never easy. In fact, many times, the hardest part is getting started. But for me, I didn't even know what was happening until it was over.Today someone asked, "How did you get started taking creative photos?"
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5 Simple Ways to Optimize your Facebook Page

5 Simple Ways to Optimize your Facebook Page

December 29, 2016
When you’re trying to start a new Facebook page, sometimes the smallest change can make a big difference. Adding one button or ensuring one setting is correct might not seem like a big deal, but if it drives just one more person to your website or to “like” your page, it’s worth it. Here are a few very simple ways to optimize your Facebook page.
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Beyond Thankful: Agriculture's New Consumer Mindset

Beyond Thankful: Agriculture's New Consumer Mindset

December 19, 2016 Marlene Eick
"If you ate today, thank a farmer." Trust me, I had one of these stickers too. I grew up on a farm and I’m still very proud of the fact my dad helps feed the world. I always loved the feeling of pride I associate with saying “Thank a Farmer.” It always made me feel significant knowing my family was feeding the world. As I’ve worked at understanding consumers and learning to meet people where they are, I’ve realized, if we're not careful, this same sense of pride can also lead us to a mentality of feeling as though others owe us those thanks.
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The moments that move us

The moments that move us

December 13, 2016 B.J. Eick
As I was writing scripts last night for an upcoming project I was inspired by these words which, while not suitable for the film, managed to find their way to the end of my pen. Have a great week. - BJE
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