Hashtags help facilitate and organize conversations and communities online, and have even started worldwide movements, yet they remain one of the most divisive tools on social media. Social media holdouts use them as an excuse to avoid joining because they “just can’t understand how they work.” On the other extreme, some people include a dozen or more hashtags in their Facebook posts, where such a practice just isn’t appropriate or useful. So do you really need to utilize hashtags for successful digital marketing?
While it may seem like a large amount of work, there is a process that is standard throughout the industry that can help you break your production into manageable chunks and also allow you create the best video possible. The production process is split into pre-production, production, and post-production with each one having an equal level of importance.
Especially in portraiture, those beautiful blurry backgrounds can really make your subject pop, drawing the viewer’s eyes to the most important part of the image, while eliminating distractions. Here’s how you can get better bokeh with any zoom lens.
Farm blogs are great. The number of farmers sharing their everyday story online, whether it is on a blog or on social media, is extremely important. As critical as these efforts have been in raising agricultural awareness, there’s a good chance the people we need to reach the most are probably not seeking out blogs about farming. In fact, they probably don’t even know they could learn about their food that way.
Every team and brand we work with have someone on that team in charge of taking pictures, and they may not necessarily be a trained photographer. But that's OK because the most important part of capturing those moments is actually being there to witness them. Here are four tips that will help if you are that on staff photographer, and if you're not, pass this on to somebody that is and maybe it will help them out!
Mid-summer, I received a text from Jesse Heimer. We had already produced three videos for Heimer Hampshires and a fourth was in the wings. Jesse's text included a photo of the dashboard of his truck displaying some Mark Chesnutt album artwork. The song playing was titled "There Won't be Another Now."
It's never easy. In fact, many times, the hardest part is getting started. But for me, I didn't even know what was happening until it was over.Today someone asked, "How did you get started taking creative photos?"
When you’re trying to start a new Facebook page, sometimes the smallest change can make a big difference. Adding one button or ensuring one setting is correct might not seem like a big deal, but if it drives just one more person to your website or to “like” your page, it’s worth it. Here are a few very simple ways to optimize your Facebook page.
"If you ate today, thank a farmer." Trust me, I had one of these stickers too. I grew up on a farm and I’m still very proud of the fact my dad helps feed the world. I always loved the feeling of pride I associate with saying “Thank a Farmer.” It always made me feel significant knowing my family was feeding the world. As I’ve worked at understanding consumers and learning to meet people where they are, I’ve realized, if we're not careful, this same sense of pride can also lead us to a mentality of feeling as though others owe us those thanks.
As I was writing scripts last night for an upcoming project I was inspired by these words which, while not suitable for the film, managed to find their way to the end of my pen. Have a great week. - BJE