Field Notes - Herdmark Media, Inc

  

 

 

"You can't depend on your eyes when your imagination is out of focus."

 

Mark Twain

 

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Field Notes

A collection of observations from our travels, behind-the-scenes stories from our photo and video shoots and thoughts on improving marketing and communications for the agriculture industry.

  

 

 

"You can't depend on your eyes when your imagination is out of focus."

 

Mark Twain

 

Connect with Us

 

Free Post Friday #61

December 13, 2016 Herdmark Media Team
Grab some fresh herbs and spices, and make lamb the star of your next dinner party!
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Lead with emotion

Lead with emotion

December 1, 2016 Marlene Eick
A story with emotion is a story that connects with us, resonates with us and we can feel like we’re a part of it. We feel like “that could be us!”  Not because we see ourselves in that exact scenario, but because we know what those emotions feel like.
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Free Post Friday #59

November 16, 2016 Herdmark Media Team
Take a moment this to enjoy some turkey and pumpkin pie, and give thanks for all of this year's blessings. Happy Thanksgiving!
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The moments that move us

The moments that move us

November 15, 2016 B.J. Eick
As I was writing scripts last night for an upcoming project I was inspired by these words which, while not suitable for the film, managed to find their way to the end of my pen. Have a great week. - BJE
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4 Questions that Will Lead to a Stronger Story

4 Questions that Will Lead to a Stronger Story

October 31, 2016 B.J. Eick
Whether we’re writing post text for social media or the script for our next film, we challenge ourselves to answer these four questions to help make our stories stronger.
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Behind the Story: Every Drive

Behind the Story: Every Drive

October 12, 2016 B.J. Eick
If you’ve ever done much with livestock, you’ve probably spent a lot of time in the truck. Whether heading to a show, a sale, a clinic or to just to view some animals at a farm, there always seems to be a lot of driving in between the excitement of the events. These drives became the inspiration behind one of our most recent brand films; Every Drive.
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Meet them where they are at

Meet them where they are at

September 12, 2016 Marlene Eick
I grew up on a farm. At the time, my family had a farrow-to-finish hog farm and also grew corn, soybeans and wheat. I was very involved in 4-H and FFA at the local and state levels. I was an agricultural education major. I was what you might call a "farm kid," part of the larger agriculture industry community, maybe even someone who advocates for agriculture. That's me.
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Making better image compositions with the rule of thirds

Making better image compositions with the rule of thirds

August 20, 2016 Herdmark Media Team
When shooting video or photography, composition is key. Being able to arrange the element of a shot into an aesthetically pleasing sequence can make all the difference in determining what is interesting and what is boring.
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A letter to my 20-year-old self

A letter to my 20-year-old self

December 5, 2015 B.J. Eick
What would you tell your 20-year-old self? I've seen this question pop up in a lot of interviews recently. What would I tell a me who was 20?
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Free Post Friday #12

November 20, 2015
Happy Thanksgiving!Did you know a 3-ounce serving of boneless turkey breast contains 26 grams of protein, 1 gram of fat and 0 grams of saturated fat? Indulge this holiday season!
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Free Post Friday #11

November 13, 2015
Beef can be an important part of a healthy diet. It's also an excellent source of protein, iron, vitamin B12, selenium, zinc and niacin. Eat beef!
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Free Post Friday #10

November 6, 2015
Did you know drinking milk or eating dairy three times a day is the easiest way to build strong bones?
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