Field Notes - Herdmark Media

  

 

 

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Field Notes

A collection of observations from our travels, behind-the-scenes stories from our photo and video shoots and thoughts on improving marketing and communications for the agriculture industry.

The 5 Essential Interview Questions for Customer Testimonials

The 5 Essential Interview Questions for Customer Testimonials

October 04, 2019 B.J. Eick
Would you like to gather high-impact customer testimonials? Whether you're going to use it in film, audio, or written word, gathering a great testimonial is super easy, and you don't need anything more than these five questions.
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5 Tips to Add Value to Your Next Production

5 Tips to Add Value to Your Next Production

September 19, 2019 B.J. Eick
Videos are an investment in your brand. Here are five tips to maximize your investment during your next production.
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5 Tips for Using Video in your Farm Show Booth

5 Tips for Using Video in your Farm Show Booth

September 18, 2019 B.J. Eick
How can you create more engagement with your content when you utilize video as part of your trade show booth?
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Capture Agriculture Judge Announced

Capture Agriculture Judge Announced

March 20, 2019
Scott Stebner, a commercial photographer and videographer, will be our 2019 Capture Agriculture Photo and Video Contest Judge!
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The Story of Agriculture Podcast Episode 025

The Story of Agriculture Podcast Episode 025

February 15, 2019 Herdmark Media Team
Get the edge on our Capture Agriculture Photo and Video contest with B.J. Eick and Drew Boatner.
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4 Tips for Hiring the Right Creative Team

4 Tips for Hiring the Right Creative Team

December 06, 2018 B.J. Eick
Selecting the right team for your next creative project could be a real challenge. You need to build the best project you can, gaining the most attention for your brand possible, while still working with the budget you actually have available.
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When a Champion is Born

When a Champion is Born

April 02, 2018
When a Champion is Born
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Ask a Farmer: Is Beef Good for You?

April 02, 2018
Ask a Farmer: Is Beef Good for You?
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Get 'em in the Barn (Director's Cut)

Get 'em in the Barn (Director's Cut)

March 29, 2018
Get 'em in the Barn (Director's Cut)
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Beyond Thankful: Agriculture's New Consumer Mindset

Beyond Thankful: Agriculture's New Consumer Mindset

February 19, 2018
"If you ate today, thank a farmer." Trust me, I had one of these stickers too. I grew up on a farm and I’m still very proud of the fact my dad helps feed the world. I always loved the feeling of pride I associate with saying “Thank a Farmer.” It always made me feel significant knowing my family was feeding the world. As I’ve worked at understanding consumers and learning to meet people where they are, I’ve realized, if we're not careful, this same sense of pride can also lead us to a mentality of feeling as though others owe us those thanks.
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Meet them where they are at

Meet them where they are at

February 19, 2018 Marlene Eick
I grew up on a farm. At the time, my family had a farrow-to-finish hog farm and also grew corn, soybeans and wheat. I was very involved in 4-H and FFA at the local and state levels. I was an agricultural education major. I was what you might call a "farm kid," part of the larger agriculture industry community, maybe even someone who advocates for agriculture. That's me.
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Capture Agriculture: How Will My Entry be Judged?

Capture Agriculture: How Will My Entry be Judged?

February 19, 2018
The Capture Agriculture Photo and Video Contest is officially open, but before you send those entries in, you might be wondering how your contest videos and images are going to be evaluated.
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