Field Notes - Herdmark Media

Field Notes

Capture Agriculture Judge Announced

Capture Agriculture Judge Announced

March 20, 2019
Scott Stebner, a commercial photographer and videographer, will be our 2019 Capture Agriculture Photo and Video Contest Judge!
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The Story of Agriculture Podcast Episode 025

The Story of Agriculture Podcast Episode 025

February 15, 2019 Herdmark Media Team
Get the edge on our Capture Agriculture Photo and Video contest with B.J. Eick and Drew Boatner.
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4 Tips for Hiring the Right Creative Team

4 Tips for Hiring the Right Creative Team

December 06, 2018 B.J. Eick
Selecting the right team for your next creative project could be a real challenge. You need to build the best project you can, gaining the most attention for your brand possible, while still working with the budget you actually have available.
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When a Champion is Born

When a Champion is Born

April 02, 2018
When a Champion is Born
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Ask a Farmer: Is Beef Good for You?

April 02, 2018
Ask a Farmer: Is Beef Good for You?
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Get 'em in the Barn (Director's Cut)

Get 'em in the Barn (Director's Cut)

March 29, 2018
Get 'em in the Barn (Director's Cut)
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Beyond Thankful: Agriculture's New Consumer Mindset

Beyond Thankful: Agriculture's New Consumer Mindset

February 19, 2018
"If you ate today, thank a farmer." Trust me, I had one of these stickers too. I grew up on a farm and I’m still very proud of the fact my dad helps feed the world. I always loved the feeling of pride I associate with saying “Thank a Farmer.” It always made me feel significant knowing my family was feeding the world. As I’ve worked at understanding consumers and learning to meet people where they are, I’ve realized, if we're not careful, this same sense of pride can also lead us to a mentality of feeling as though others owe us those thanks.
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Capture Agriculture: How Will My Entry be Judged?

Capture Agriculture: How Will My Entry be Judged?

February 19, 2018
The Capture Agriculture Photo and Video Contest is officially open, but before you send those entries in, you might be wondering how your contest videos and images are going to be evaluated.
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Meet them where they are at

Meet them where they are at

February 19, 2018 Marlene Eick
I grew up on a farm. At the time, my family had a farrow-to-finish hog farm and also grew corn, soybeans and wheat. I was very involved in 4-H and FFA at the local and state levels. I was an agricultural education major. I was what you might call a "farm kid," part of the larger agriculture industry community, maybe even someone who advocates for agriculture. That's me.
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Ohio Stories: Sustaining a Legacy

Ohio Stories: Sustaining a Legacy

January 30, 2018 B.J. Eick
Ohio Stories: Sustaining a Legacy
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Do you really need to use hashtags?

Do you really need to use hashtags?

October 04, 2017 Herdmark Media Team
Hashtags help facilitate and organize conversations and communities online, and have even started worldwide movements, yet they remain one of the most divisive tools on social media. Social media holdouts use them as an excuse to avoid joining because they “just can’t understand how they work.” On the other extreme, some people include a dozen or more hashtags in their Facebook posts, where such a practice just isn’t appropriate or useful. So do you really need to utilize hashtags for successful digital marketing?
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The Power of Storytelling with Janice Person

The Power of Storytelling with Janice Person

March 22, 2017 Marlene Eick
Working for one of the largest agricultural businesses in the world might seem like an unlikely career for a fourth generation city girl, but if you’ve ever talked to Janice Person you know it makes perfect sense. At her core, Janice is a storyteller and has built a career telling farmers’ stories and helping them tell their own story. In her current role as online engagement director at Monsanto, Janice uses storytelling to help people in online spaces better understand agriculture.
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