Field Notes - Herdmark Media

Field Notes

4 Tips for Hiring the Right Creative Team

4 Tips for Hiring the Right Creative Team

December 06, 2018 B.J. Eick comments
Selecting the right team for your next creative project could be a real challenge. You need to build the best project you can, gaining the most attention for your brand possible, while still working with the budget you actually have available.
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When a Champion is Born

When a Champion is Born

April 02, 2018
When a Champion is Born
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Ask a Farmer: Is Beef Good for You?

April 02, 2018
Ask a Farmer: Is Beef Good for You?
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Get 'em in the Barn (Director's Cut)

Get 'em in the Barn (Director's Cut)

March 29, 2018
Get 'em in the Barn (Director's Cut)
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Beyond Thankful: Agriculture's New Consumer Mindset

Beyond Thankful: Agriculture's New Consumer Mindset

February 19, 2018 comments
"If you ate today, thank a farmer." Trust me, I had one of these stickers too. I grew up on a farm and I’m still very proud of the fact my dad helps feed the world. I always loved the feeling of pride I associate with saying “Thank a Farmer.” It always made me feel significant knowing my family was feeding the world. As I’ve worked at understanding consumers and learning to meet people where they are, I’ve realized, if we're not careful, this same sense of pride can also lead us to a mentality of feeling as though others owe us those thanks.
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Capture Agriculture: How Will My Entry be Judged?

Capture Agriculture: How Will My Entry be Judged?

February 19, 2018 comments
The Capture Agriculture Photo and Video Contest is officially open, but before you send those entries in, you might be wondering how your contest videos and images are going to be evaluated.
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Meet them where they are at

Meet them where they are at

February 19, 2018 Marlene Eick comments
I grew up on a farm. At the time, my family had a farrow-to-finish hog farm and also grew corn, soybeans and wheat. I was very involved in 4-H and FFA at the local and state levels. I was an agricultural education major. I was what you might call a "farm kid," part of the larger agriculture industry community, maybe even someone who advocates for agriculture. That's me.
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Ohio Stories: Sustaining a Legacy

Ohio Stories: Sustaining a Legacy

January 30, 2018 B.J. Eick
Ohio Stories: Sustaining a Legacy
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Do you really need to use hashtags?

Do you really need to use hashtags?

Hashtags help facilitate and organize conversations and communities online, and have even started worldwide movements, yet they remain one of the most divisive tools on social media. Social media holdouts use them as an excuse to avoid joining because they “just can’t understand how they work.” On the other extreme, some people include a dozen or more hashtags in their Facebook posts, where such a practice just isn’t appropriate or useful. So do you really need to utilize hashtags for successful digital marketing?
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The Power of Storytelling with Janice Person

The Power of Storytelling with Janice Person

March 22, 2017 Marlene Eick comments
Working for one of the largest agricultural businesses in the world might seem like an unlikely career for a fourth generation city girl, but if you’ve ever talked to Janice Person you know it makes perfect sense. At her core, Janice is a storyteller and has built a career telling farmers’ stories and helping them tell their own story. In her current role as online engagement director at Monsanto, Janice uses storytelling to help people in online spaces better understand agriculture.
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Engaging Consumers in Food Conversations with Andy Vance

Engaging Consumers in Food Conversations with Andy Vance

March 07, 2017 Marlene Eick comments
While he describes his career path as meandering, Andy Vance’s experiences as an agricultural broadcaster, business owner and writer have given him a unique perspective on consumer engagement in agriculture. In his current role as account director at Penton, Andy uses these experiences to work with agricultural companies on advertising and marketing strategies. Beyond this, he is also a popular keynote speaker, trainer and consultant for agricultural organizations.
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Crafting Your Story to Change the Way People Feel About Your Brand

Crafting Your Story to Change the Way People Feel About Your Brand

February 27, 2017 B.J. Eick
Today more than ever, consumers want to experience the brands they buy. They want to know a brand’s story just as much as they want to know the features and price of a particular product. Your customers want to know what your brand believes in and what you stand for and they want to believe in you.
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