Field Notes

Would you like to gather high-impact customer testimonials? Whether you're going to use it in film, audio, or written word, gathering a great testimonial is super easy, and you don't need anything more than these five questions.

Videos are an investment in your brand. Here are five tips to maximize your investment during your next production.

How can you create more engagement with your content when you utilize video as part of your trade show booth?

Scott Stebner, a commercial photographer and videographer, will be our 2019 Capture Agriculture Photo and Video Contest Judge!

Get the edge on our Capture Agriculture Photo and Video contest with B.J. Eick and Drew Boatner.

Selecting the right team for your next creative project could be a real challenge. You need to build the best project you can, gaining the most attention for your brand possible, while still working with the budget you actually have available.

When a Champion is Born

Ask a Farmer: Is Beef Good for You?

Get 'em in the Barn (Director's Cut)

"If you ate today, thank a farmer." Trust me, I had one of these stickers too. I grew up on a farm and I’m still very proud of the fact my dad helps feed the world. I always loved the feeling of pride I associate with saying “Thank a Farmer.” It always made me feel significant knowing my family was feeding the world. As I’ve worked at understanding consumers and learning to meet people where they are, I’ve realized, if we're not careful, this same sense of pride can also lead us to a mentality of feeling as though others owe us those thanks.

The Capture Agriculture Photo and Video Contest is officially open, but before you send those entries in, you might be wondering how your contest videos and images are going to be evaluated.

I grew up on a farm. At the time, my family had a farrow-to-finish hog farm and also grew corn, soybeans and wheat. I was very involved in 4-H and FFA at the local and state levels. I was an agricultural education major. I was what you might call a "farm kid," part of the larger agriculture industry community, maybe even someone who advocates for agriculture. That's me.