People don't trust science, they trust people - Herdmark Media
People don't trust science, they trust people with Dr. Leah Dorman

People don't trust science, they trust people with Dr. Leah Dorman

Marlene Eick May 10, 2016

The Story of Agriculture Podcast: Episode 6 with Dr. Leah Dorman, Phibro Animal Health.

Listen to the podcast below and be sure to give us a rating and subscribe on iTunes!

Dr. Leah Dorman spent her entire education and most of her career learning the science in animal agriculture, using that science to care for animals and to protect livestock from diseases. Then one day she was told that people don’t trust fact and science, they trust people. She was mad. How could people not trust the thing she spent nearly her whole life studying? After being mad about it she learned what this meant and how she could use it as a mom, a farmer and a veterinarian to connect with the non-farm public.

In this episode, Dr. Dorman, director of food integrity and consumer engagement at Phibro Animal Health, discusses how to connect with consumers in conversation, particularly when the topic at hand is antibiotic use in animal agriculture. Learn how a trip to Haiti shaped her career path and why her roles as veterinarian and mom both help when communicating science.

Topics covered in this episode include:

  • The Ask Dr. Dorman Facebook page and its goals
  • Lessons learned during the election that established the Ohio Livestock Care Standards Board
  • Work with food bloggers traveling to large poultry operations
  • Tips for talking to people with concerns and questions about hormones, GMOs and antibiotics
  • The assumption that everyone living in a rural community knows agriculture is WRONG

Find Dr. Dorman on the Facebook page “Ask Dr. Dorman” and check out AnimalAntibiotics.org. Connect with her on Twitter @AskDrDorman or via email at AskDrDorman@pahc.com. And if you're a communicator looking for more resources about antibiotics, check out ExploreAnimalHealth.org.

Listen to the podcast below and be sure to give us a rating and subscribe on iTunes!

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