Field Notes - Herdmark Media

Field Notes

The Video Production Process

The Video Production Process

While it may seem like a large amount of work, there is a process that is standard throughout the industry that can help you break your production into manageable chunks and also allow you create the best video possible.  The production process is split into pre-production, production, and post-production with each one having an equal level of importance.
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3 Fast Hacks for Beautifully Blurred Backgrounds

3 Fast Hacks for Beautifully Blurred Backgrounds

February 16, 2017 B.J. Eick
Especially in portraiture, those beautiful blurry backgrounds can really make your subject pop, drawing the viewer’s eyes to the most important part of the image, while eliminating distractions. Here’s how you can get better bokeh with any zoom lens.
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Life: Are you Surviving or Thriving? with Mark Jewell

Life: Are you Surviving or Thriving? with Mark Jewell

February 14, 2017 B.J. Eick comments
Typically, people who grew up farming describe their experiences with memories of harvesting grains or caring for newborn animals, but Mark Jewell’s experience in agriculture was a little different. Mark grew up working every day in chest waders and a boat on his family’s leech operation. This early entrepreneurial experience with fishing bait operation combined with exposure to leadership training and speaking through FFA led Mark on a journey of personal growth rooted in agriculture.
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What's your other story?

What's your other story?

Farm blogs are great. The number of farmers sharing their everyday story online, whether it is on a blog or on social media, is extremely important. As critical as these efforts have been in raising agricultural awareness, there’s a good chance the people we need to reach the most are probably not seeking out blogs about farming. In fact, they probably don’t even know they could learn about their food that way.
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Capture Agriculture: How Will My Entry be Judged?

Capture Agriculture: How Will My Entry be Judged?

The Capture Agriculture Photo and Video Contest is officially open, but before you send those entries in, you might be wondering how your contest videos and images are going to be evaluated.
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Fake News, Cuba and Reaching Millennial Farmers with Susan Crowell

Fake News, Cuba and Reaching Millennial Farmers with Susan Crowell

After growing up on a small farm in Ohio, Susan Crowell wanted to leave rural life for the bright lights and big city. Shortly after college, her career led her right back to agriculture. Susan has been the editor of Farm and Dairy since 1989, where she has been telling agriculture’s story by providing news and information to farmers of the region.
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Not A Trained Photographer? No Problem.

January 29, 2017 B.J. Eick comments
Every team and brand we work with have someone on that team in charge of taking pictures, and they may not necessarily be a trained photographer. But that's OK because the most important part of capturing those moments is actually being there to witness them. Here are four tips that will help if you are that on staff photographer, and if you're not, pass this on to somebody that is and maybe it will help them out!
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Behind the Story: Another Now

Behind the Story: Another Now

January 17, 2017 B.J. Eick comments
Mid-summer, I received a text from Jesse Heimer. We had already produced three videos for Heimer Hampshires and a fourth was in the wings. Jesse's text included a photo of the dashboard of his truck displaying some Mark Chesnutt album artwork. The song playing was titled "There Won't be Another Now."
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Celebrating Questions About Food with Hannah Thompson-Weeman

Celebrating Questions About Food with Hannah Thompson-Weeman

January 16, 2017 Marlene Eick comments
When Hannah Thompson-Weeman turned 8 years old, a family friend gave her a Brown Swiss heifer named Joy to show in 4-H. From that day, she was hooked. Her passion for dairy cows and communications grew as she participated in 4-H, dairy judging teams and the FFA Agricultural Communication Career Development Event. Those experiences led her to two degrees from the agricultural communication program at Ohio State and now, just a few years later, she is the Vice President of Communications at the Animal Agriculture Alliance.
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What are you going to be when you grow up?

What are you going to be when you grow up?

January 15, 2017 B.J. Eick comments
In a way, I guess you could say I always knew what I wanted to be when I grew up. Well kind of...
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How Did You Get Started?

How Did You Get Started?

January 13, 2017 B.J. Eick comments
It's never easy. In fact, many times, the hardest part is getting started. But for me, I didn't even know what was happening until it was over.Today someone asked, "How did you get started taking creative photos?"
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Agricultural Communicators Make Great Entrepreneurs with Lyndsey Murphy

Agricultural Communicators Make Great Entrepreneurs with Lyndsey Murphy

Growing up as the fifth generation on her family’s farm instilled the morals, ambition and passion that led Lyndsey Murphy to become an entrepreneur. Starting her business, The Hive, as a place to bring people together around food and agriculture has been a journey from Mechanicsburg, Ohio to Washington, D.C., and back.
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