Field Notes - Herdmark Media

Field Notes

5 Simple Ways to Optimize your Facebook Page

5 Simple Ways to Optimize your Facebook Page

December 29, 2016 comments
When you’re trying to start a new Facebook page, sometimes the smallest change can make a big difference. Adding one button or ensuring one setting is correct might not seem like a big deal, but if it drives just one more person to your website or to “like” your page, it’s worth it. Here are a few very simple ways to optimize your Facebook page.
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‘Why I Farm’ Road Trip Blogger Natalina Sents

‘Why I Farm’ Road Trip Blogger Natalina Sents

Natalina Sents has been to more than 70 farms and seen at least 30 different types of agriculture! The Why I Farm Road Trip blogger has spent the last six months getting to know farmers across the country, learning and sharing their stories, and laughing and crying with them as they tell her those stories. She has six months left to go, but shares what her journey has been like so far.
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Beyond Thankful: Agriculture's New Consumer Mindset

Beyond Thankful: Agriculture's New Consumer Mindset

December 19, 2016 Marlene Eick comments
"If you ate today, thank a farmer." Trust me, I had one of these stickers too. I grew up on a farm and I’m still very proud of the fact my dad helps feed the world. I always loved the feeling of pride I associate with saying “Thank a Farmer.” It always made me feel significant knowing my family was feeding the world. As I’ve worked at understanding consumers and learning to meet people where they are, I’ve realized, if we're not careful, this same sense of pride can also lead us to a mentality of feeling as though others owe us those thanks.
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Free Post Friday #61

Grab some fresh herbs and spices, and make lamb the star of your next dinner party!
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The moments that move us

The moments that move us

December 13, 2016 B.J. Eick comments
As I was writing scripts last night for an upcoming project I was inspired by these words which, while not suitable for the film, managed to find their way to the end of my pen. Have a great week. - BJE
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Connecting People to Food with Michele Payn

Connecting People to Food with Michele Payn

A photo of dirty barn boots next to a nice pair of heels is a small image on her website about page, but is a powerful visual representation of Michele Payn’s career.  She is an entrepreneur, author, farmer, mother, innovator and science enthusiast, just to name a few of the shoes she fills. As the founder of Cause Matters Corp., a company that aims to connect people to their food from gate to plate, she works hard to address food myths and connect people to their food. Michele also started the #AgChat and #FoodChat Twitter chats that have developed into international programs, a foundation and thriving online communities.
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Lead with emotion

Lead with emotion

December 01, 2016 Marlene Eick comments
A story with emotion is a story that connects with us, resonates with us and we can feel like we’re a part of it. We feel like “that could be us!”  Not because we see ourselves in that exact scenario, but because we know what those emotions feel like.
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Special meet the team episode with Marlene Eick

Special meet the team episode with Marlene Eick

In this episode of The Story of Agriculture Podcast, guest host Lexi Marek, Iowa State student in public service and administration in agriculture and journalism, interviews Co-Founder of Herdmark Media, Inc., Marlene Eick.
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Free Post Friday #59

Take a moment this to enjoy some turkey and pumpkin pie, and give thanks for all of this year's blessings. Happy Thanksgiving!
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The moments that move us

The moments that move us

November 15, 2016 B.J. Eick comments
As I was writing scripts last night for an upcoming project I was inspired by these words which, while not suitable for the film, managed to find their way to the end of my pen. Have a great week. - BJE
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Using social media to share daily farm experiences with Ivory Harlow

Using social media to share daily farm experiences with Ivory Harlow

Ivory Harlow and her husband knew that the next step in their life, after serving in the U.S. Air Force, was to farm. They searched for the best places in the country to start a farm, and when they drove into the hills of southern Ohio they knew they were home. After finding the perfect farm, with a beautiful 100-year-old red barn built from American chestnut, they began laying the groundwork for Dickie Bird Farms. Initially a direct marketing vegetable and egg and poultry operation, new opportunities led the farm towards transition to the meat goat and forage operation they are today.
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4 Questions that Will Lead to a Stronger Story

4 Questions that Will Lead to a Stronger Story

October 31, 2016 B.J. Eick comments
Whether we’re writing post text for social media or the script for our next film, we challenge ourselves to answer these four questions to help make our stories stronger.
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