Field Notes - Herdmark Media

Field Notes

A balancing act with Dr. Emily Buck

A balancing act with Dr. Emily Buck

How do you balance being a mom, full time ag communication professor, part time freelance photographer, farmer and active advocate for agriculture? For Dr. Emily Buck, it is all about priorities. After her family and students, she finds time to prioritize her advocacy work because the health of the industry impacts her career as a professor, her family's farm and her community. Listen in on a conversation with Dr. Buck as she talks us through what it’s like to balance so many roles that are all important to her.
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Behind the Story: Every Drive

Behind the Story: Every Drive

October 12, 2016 B.J. Eick comments
If you’ve ever done much with livestock, you’ve probably spent a lot of time in the truck. Whether heading to a show, a sale, a clinic or to just to view some animals at a farm, there always seems to be a lot of driving in between the excitement of the events. These drives became the inspiration behind one of our most recent brand films; Every Drive.
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Special meet the team episode with B.J. Eick

Special meet the team episode with B.J. Eick

In this episode of The Story of Agriculture Podcast, guest host Lea Kimley, Ohio State student in agricultural communication, interviews Co-Founder and Creative Lead of Herdmark Media, Inc., B.J. Eick.
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Being a creative scientist with Dr. Annie Specht

Being a creative scientist with Dr. Annie Specht

How do you become a professor? For Dr. Annie Specht it started when she was a little girl. Her family raised registered cattle, and at that time you didn't just send in a photograph of their markings, you drew them out on the registration application. This became one of Annie's jobs on the farm and led to a love for drawing, design and eventually other aspects of communication. A degree in agricultural communication fed her love of design and agriculture but also exposed her to research and science side of the field.
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Meet them where they are at

Meet them where they are at

September 12, 2016 Marlene Eick comments
I grew up on a farm. At the time, my family had a farrow-to-finish hog farm and also grew corn, soybeans and wheat. I was very involved in 4-H and FFA at the local and state levels. I was an agricultural education major. I was what you might call a "farm kid," part of the larger agriculture industry community, maybe even someone who advocates for agriculture. That's me.
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Maybe you should be on television with Meg Drake

Maybe you should be on television with Meg Drake

August 31, 2016 Marlene Eick comments
What kind of career is a collegiate livestock judging team member led to? For Meg Drake it was broadcast journalism that turned her talent in giving oral reasons into a career where speaking in front of others is key. Meg has combined this talent with her passion for horses and her education in agricultural communication into a career with start-up television network RIDE TV.
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Making better image compositions with the rule of thirds

Making better image compositions with the rule of thirds

When shooting video or photography, composition is key. Being able to arrange the element of a shot into an aesthetically pleasing sequence can make all the difference in determining what is interesting and what is boring.
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Back to school special with Joel Penhorwood

Back to school special with Joel Penhorwood

August 16, 2016 Marlene Eick comments
When we were little and someone asked what we wanted to be when we grew up, we were often encouraged to give answers something like doctor, teacher or veterinarian. As we got older, we started to learn about more specific jobs and jobs we thought our skills and interests would fit well. Even as we learned more about ourselves and potential careers, it was to rare graduate with the same major with which we entered college. It was even more rare to have locked down our dream job in a field related to our major after graduation. Joel Penhorwood broke all of those stereotypes when he graduated from Ohio State last fall.
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Interactive, engaging content for the win with Hannah Vorsilak

Interactive, engaging content for the win with Hannah Vorsilak

Think back to the last time you wandered around a museum, surrounded by hundreds of years of culture and history, and feeling good about your decision to do something cultured and educational. Do you recall anything you read on the exhibits? If you are as frustrated as we were to realize how little you retained from those exhibits, you might be interested in the agricultural literacy work at The Glass Barn. As Hannah Vorsilak and other staff in Indiana working with The Glass Barn have learned, interactive and engaging content, both in-person and online, makes all the difference in how much people learn and retain.
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Finding the story in all of us with Matt Reese

Finding the story in all of us with Matt Reese

As a kid growing up on a Christmas tree farm in northwest, Ohio, Matt Reese could often be found writing in his notebook or telling stories to anyone who would listen. One fateful day on the farm, Ed Johnson, a famously trusted farm broadcaster whose voice could be heard on the radio in any milk house, farm truck or school bus stop in the state, stopped by for a visit. Matt’s experience that day may have jump started his interest in agricultural journalism, because after meeting Mr. Johnson, Matt could think of no more interesting career than to visit with farmers, learn their stories and share them with the world.
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The reason "Why?" is the most important question with Jackie Lackey

The reason "Why?" is the most important question with Jackie Lackey

July 05, 2016 Marlene Eick comments
If you own a business, or work for one that uses a marketing agency, often times conversations focus on bottom lines and selling a product. There are many of these agencies to help you make great brochures, websites, videos and social media content that talk about your product or service and how great it is. But if you work with Jackie Lackey’s agency, the conversations might be a little more like therapy sessions and the resulting marketing will focus on the company’s “why.”
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Use shared interests to build an audience with Crystal Blinn

Use shared interests to build an audience with Crystal Blinn

June 21, 2016 Marlene Eick comments
When moving from Canada to Kansas for college, Crystal Blinn thought sharing her experiences and interests with friends and family back home on a blog would be a great way to stay connected. While writing about her life and interests she started building an audience beyond her family, an audience that connected with her through blogs about makeup, beauty, turquoise and other shared interests. Crystal also throws in blogs about her passion for farming and cattle. She soon learned that she had built trust with her audience by connecting over shared interests but also sharing little bits of her other passions. Her audience knows if they have questions about where their food came from they knew they could ask the blogger who helped them find their favorite lipstick.
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