Field Notes - Herdmark Media

Field Notes

Every farmer has a remarkable story with Stacie Seger

Every farmer has a remarkable story with Stacie Seger

It might not be a surprise to you that when the phone rings at Ohio Corn and Wheat, a pleasant voice on the other end of the line answers “Hello, Ohio Corn and Wheat.” What might surprise you, however, is that this office actually serves three separate organizations, all leveraging the expertise of one staff. On this week’s episode of The Story of Agriculture Podcast, we sit down with Stacie Seger, Communications Manager, Ohio Corn and Wheat, and talk about the challenges she’s faced with branding these three groups under one umbrella.
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Building brand evangelists: A tasty subject with Janet Cassidy

Building brand evangelists: A tasty subject with Janet Cassidy

We have all done it, and all felt guilty about it. We pull up to the drive thru at a local fast food establishment and order dinner for the family, because there just wasn’t enough time. There's not enough time to find a recipe that everyone will like, buy all the ingredients and cook it in addition to everything else that demands time in our day. There may even be the added time of learning how to prepare some of the ingredients or even learning the cooking technique. Most of us have dwindling food preparation skills even though we watch more television shows about food than ever before.
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People don't trust science, they trust people with Dr. Leah Dorman

People don't trust science, they trust people with Dr. Leah Dorman

May 10, 2016 Marlene Eick comments
Dr. Leah Dorman spent her entire education and most of her career learning the science in animal agriculture, using that science to care for animals and to protect livestock from diseases. Then one day she was told that people don’t trust fact and science, they trust people. She was mad. How could people not trust the thing she spent nearly her whole life studying? After being mad about it she learned what this meant and how she could use it as a mom, a farmer and a veterinarian to connect with the non-farm public.
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Let's play nice: Print and social media go hand in hand with Katie Maupin

Let's play nice: Print and social media go hand in hand with Katie Maupin

May 05, 2016 Marlene Eick comments
Children often spend time making up stories and even writing them down, but it isn’t often that a child shows so much interest in writing that their parents start a monthly newsletter for them to have a creative outlet. That is exactly how Katie Maupin’s career in communications really got started, with the Maupin Monthly.
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Food scientists don’t want you to eat the pseudoscience with John Frelka and Matt Teegarden

Food scientists don’t want you to eat the pseudoscience with John Frelka and Matt Teegarden

March 15, 2016 Marlene Eick comments
Processed food, food additives, chemicals and modified foods. All of those phrases sound a bit intimidating, but they are important parts of getting food from the farm to plate and food scientists are the ones making sure that happens safely. But scientists aren’t always the type to want to be the center of attention, which makes communicating about science difficult at times, and has also allowed a lot of poor interpretations of science and pseudoscience to begin dominating the internet. A group of food scientists are hoping to help everyone figure out what is in their food through comedic videos and blogs through their group “Don’t eat the pseudoscience.”
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What it's like to photograph professional bull riders with Scott Stebner

What it's like to photograph professional bull riders with Scott Stebner

March 08, 2016 B.J. Eick comments
If someone described themselves as having grown up a “beach bum,” and needing to have gone to class more in high school than being out surfing the waves in San Diego, you probably would think they might pursue a career in surfing, or maybe something in Hollywood. But if you’re Scott Stebner you would become a high school ag teacher that started an FFA chapter in a town of a million people in Silicon Valley, and also become a great photographer and ag communicator.
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Let’s share some bacon and talk this over with Quinton Keeran

Let’s share some bacon and talk this over with Quinton Keeran

February 24, 2016 B.J. Eick comments
BACON. Do we have your attention yet? If you like bacon as much as we do, that probably worked. How much attention can you grab using a love for bacon? Quinton Keeran of the Ohio Pork Council grabbed more than a quarter million people’s attention on the Ohio Hog Farmers Facebook page using bacon and his skills as a social media strategist.
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A letter to my 20-year-old self

A letter to my 20-year-old self

December 05, 2015 B.J. Eick comments
What would you tell your 20-year-old self? I've seen this question pop up in a lot of interviews recently. What would I tell a me who was 20?
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Free Post Friday #12

November 20, 2015 comments
Happy Thanksgiving!Did you know a 3-ounce serving of boneless turkey breast contains 26 grams of protein, 1 gram of fat and 0 grams of saturated fat? Indulge this holiday season!
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Free Post Friday #11

November 13, 2015 comments
Beef can be an important part of a healthy diet. It's also an excellent source of protein, iron, vitamin B12, selenium, zinc and niacin. Eat beef!
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Free Post Friday #10

November 06, 2015 comments
Did you know drinking milk or eating dairy three times a day is the easiest way to build strong bones?
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Free Post Friday #9

October 30, 2015 comments
Rise & Shine!Did you know U.S. poultry farmers provide around 75 billion eggs a year to people all around the world! That’s a lot of clucking eggs!
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