Founder and C.E.O.
New York and L.A. are pretty fancy, but the farm is no place for skinny jeans.
Some days you step in it, some days you're covered in it, but getting dirty shouldn't keep you from getting the shot.
Do you think it surprises those big agency guys to learn it's easier to find technology on a farm than straw hats and overalls?
1. In pedigreed livestock (specifically swine,) the prefix to each animals' registered name unique to and representative of the firm which raised the animal.
Hogs are pretty important to the Eick's. B.J. and Marlene both grew up on hog farms. Their families have raised hogs for generations. While livestock may not always be the center of our business, there are many good things in our lives that stem from this family tradition. Understanding what a herdmark means to a livestock breeder will probably help you understand the way we work.
Within a population, a prominent herdmark shows excellence, influence, and becomes the standing reputation of a given breeder over time. Livestock breeding is an art. As a livestock breeder, your herdmark is the way you sign your work.